Nu Life (Hong Kong)

Nu Life is a Superbrand.

Established in 1991, Nu Life was a pioneer in Asia’s Functional Nutrition industry and holds the distinction of  being the region’s first provider of Functional Food Concentrates (FFC), through a direct selling model.

Immersed in a trillion dollar nutrition and wellness industry that continues to grow, Nu Life has been offering its high quality nutrition products for more than two decades, while giving its distributors the opportunity to build their own prosperous futures.

Nu Life’s mission is to improve lives through a holistic approach to wellness, through high-quality nutrition products which include organic, concentrated and100% naturally occurring nutrients.

The product-customer relationship is only half the equation in a direct selling model that provides knowledge-based products.

The other half is the relationship the company has with its distributors. To recognise and reward distributor achievements, Nu Life offers an innovative and generous award and bonus system. In 2013, the company launched the Dream Housing Award which enables winners to buy, or even rent their dream home.

Support offered to distributors includes comprehensive events, seminars and marketing campaigns”. As a responsible corporate citizen, the company also continues to pledge its service to the community by actively participating in charitable events including the Walks For Millions and the Joyful Foundation, to name just a few. Over the years, Nu Life has donated more than 30 million Hong Kong dollars.

Through many years of dedication and hard work, Nu Life has received more than 50 prestigious awards, certificates and achievements worldwide, including recognition as a Superbrand for three consecutive years, and recognition as one of Hong Kong’s Most Valuable Companies in 2011.

Nu Life has always placed customer satisfaction at the core of its decisions, and follows the motto “Products You Trust” by maintaining the philosophy of “only selling products that we, and our families, take.”

Superbrands: The most respected universal seal of enduring excellence.