Blackmores is a Superbrand. Blackmores is an industry leader and an established brand name in the Vitamins and Dietary Supplements market.
Blackmores brand is available in over 1,100 retail outlets, including major pharmacies all over Malaysia.
Blackmores Malaysia outperformed the market with a healthy double-digit growth last year, and has been enjoying an average Compound Annual Growth Rate of 16% over the last five years.
Blackmores had its beginnings in the 1930s, thanks to the vision and passion of Maurice Blackmore, whose belief in the health-giving properties of herbs and minerals led him to develop a whole system of healthcare based on naturopathic principles.
Maurice’s son Marcus continues the family tradition by overseeing the development of Blackmores, making it a leader in the dietary supplements business.
In 2012 Blackmores Malaysia relaunched Bio ACE Plus, a pioneer antioxidant product in the market upgraded with extra grape seed and selenium for extra protection.
The recently launched NutriMulti is an innovative product which contains wholefood nutrients like Spirulina, Wheatgrass, White Tea and Reishi, developed specifically for the Asian market using Asian-centric ingredients.
Blackmores has launched several digital campaigns, including “Shoo away the Achoo” which attracts non-users in the Cold and Flu health segment, and also a simple interactive online Health Check Tool that appeals to people who would like to check their health status discreetly and obtain early indication of their diet and lifestyle status.
In 2011, Blackmores launched its Facebook page which is now liked by more than 31,000 fans.
Blackmores encourages a proactive approach to health by aspiring to empower consumers with relevant health knowledge in order to make guided decisions about their health. Blackmores’ aim is to be the first choice in healthcare supplements.
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