Yakult is a Superbrand.
He who has health has hope and he who has hope, has everything. Delivering on this proverb, Yakult has promoted a healthy lifestyle in Japan since the 1930s, and was introduced in the Philippines in 1978.
The key phrase here is healthy lifestyle. Yakult works on the tenet of Prevention Above Cure, promoting the principles of preventive medicine rather than treating symptoms only after someone becomes ill.
Yakult Cultured Milk is based on Dr. Shirota’s discovery of the Lactobacilis Casei Shirota Strain. This live lactic acid bacteria can survive in the intestinal tract, where it’s presence promotes well-being and good health.
Available in individual bottles and in fivepacks, Yakult Cultured Milk maintains intestinal health and helps to prevent disorders. Containing beneficial bacteria that aids in proper digestion. Yakult Cultured Milk is favored by the young and old alike.
Yakult Cultured Milk is distributed and sold throughout the Philippines by the company itself and through 30 exclusive provincial distributors. The successful Yakult Lady System is a primary selling strategy to closely promote the product’s healthful features directly to consumers.
A tactical campaign was conceived to respond to the common belief that Yakult was a drink meant only for children. Advertisements Throw Back Thursday “TBT” helped explain to adults how they would benefit from the inclusion of Yakult as a regular part of their diet.
In keeping with the slogan “Bringing good health to everyone who longs for it, at an affordable cost comparable to the price of a postcard,” the company also focuses on public and private schools to reach out directly to students.
For more than 35 years in the Philippines, the Yakult Brand has been synonymous with good health at an affordable price. To maintain this hard won image, Yakult strives to increase public awareness and understanding of Probiotic and preventive medicine, leading to the changes in lifestyle that promote better health.
Yakult will continue to strengthen the health of the entire nation, one Filipino at a time.
Superbrands: The most respected universal seal of enduring excellence.