Du Telecommunications (UAE)
du is a Superbrand.
Since its inception in 2006, du has become a market leader in an industry at the heart of economic and social transformation. Bringing people and businesses together is what it does best, offering mobile and fixed telephony, broadband connectivity and IPTV services, across the UAE.
In its short history du has continually evolved to deliver on the needs of its customers, developing its network, IT systems and processes, whilst introducing innovative, market-leading propositions.
The last year has seen a number of new ideas from the company, particularly for its 70,000 business customers. From sole traders to start-ups, entrepreneurs to global enterprises, du continues to deliver telecommunications solutions for all types of Businesses.
The company has introduced a complete suite of managed services, support’s the needs of today’s businesses. From data hosting services to an internet exchange to managed video collaboration, and international standards of managed security services.
du has also launched new propositions for mobile customers, ranging from ‘Diamond Plan,’ which offers exclusive lifestyle features, access to a global concierge service, international roaming benefits and a preferential ‘Diamond level’ mobile number, to a data portal to help customers monitor data usage, offering customers peace of mind.
du’s new identity system has resulted in a simpler and more identifiable visual style. Subsequent advertising campaigns and a new approach to retail design continue to represent the vibrancy and friendliness of the brand, du also launched its first B2B brand campaign with ‘Answers for tomorrow’s business’, showcasing next generation business solutions.
Sponsoring local and international artists and other live events, du’s investment in the duLive! platform continues to deliver connections with customers and non customers alike, bringing personal experiences to the forefront of brand engagement.
du is committed to keeping its customers connected with what matters in life, in an increasingly fast-changing world. The company’s overall commitment to its values and promise has won du the Superbrands UAE award for Brand of the Year in 2013, and will ensure du continues to add life to life.
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