In a world of global commerce and competition, excellence matters above all else.
Outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products. These are exceptional brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand.
Chevrolet is a Superbrand.
With more than 100 years. Chevrolet is the brand of General Motors with more tradition and sales. In 2013, they sold a car every 6.3 seconds, That means 5 million cars sold.
In 1935, began the installation of a plant in the country that opened two years after the production of a Chevrolet SUV. That same year the Suburban made its appearance, a unique vehicle that has been produced without interruption, for nearly eighty years.
Today, in Mexico, Chevrolet offer consists of five segments: family, youth, work, high-performance and the future with 18 different models and equipment versions : Matiz, Spark, Aveo, Sonic, Cross, Malibu, Camaro and Corvette Stingray as far as cars are concerned; SUV’s: Trax, Captiva Sport, Traverse, Tahoe and Suburban. Pickups: Tornado, Colorado and Silverado / Cheyenne and Vans and commercial: Express and Silverado 3500.
Chevrolet puts special attention to after sales service with products such as Road assistance that provides 24/7 all year long, and for the enthusiasts of running it offers the ability to create unique designs in customising their vehicles with “Concepto Chevrolet”.
In Mexico, Chevrolet has won eight EFFIE awards for creativity and impact of their advertising, particularly highlighting the campaign “and the Cheyenne pa? “
Chevrolet is committed to the power of Human Ingenuity and promotes the use of alternative energy sources such as the Volt model, with a range of 40 to 60 kilometres, available in the United States and Canada. In Mexico it is in a pilot program to determine its viability.
Besides doing its promotions in traditional media, Chevrolet has been present in the movies Transformers, Captain America and Turbo. They also use the available Social Media.
In 2013, Chevrolet introduced its new global vision: “Find New Roads”, the cornerstone on with new products and technologies are developed through the power of wit.
Superbrands: The most respected universal seal of enduring excellence.