Dulux is a Superbrand. With the Dulux brand, AkzoNobel holds a prominent position in the decorative paint industry, and has been immersed in Singapore’s growth and development since 1933.
Founded in 1646, AkzoNobel is the leading global paint and coatings company, and is a world leader in specialty chemical production. The name AkzoNobel derives from the merger between Dutch conglomerate Akzo and the Swedish conglomerate Nobel Industries.
As a recognised global colour authority and true sustainability leader, Dulux offers sustainable products and solutions that include a range of low odour, low VOC, and Singapore GreenLabel certified paint.
The wide range of Dulux decorative coatings include interior and exterior emulsion, gloss enamel, wood and metal finishes, sealers, primers and undercoats.
Products Dulux has formulated with consumer needs in mind include Dulux Weathershield — formulated with Keep Cool™ technology to provide energy savings of up to 15% yearly, and Dulux Wash & Wear, which allows stain removal without affecting the walls’ vibrant colour.
Another innovative product is Dulux Light & Space, formulated with Lumitec technology, to reflect up to twice as much light as normal emulsion wall paint, enhancing the perception of a brighter and larger space.
In 2011, the new Dulux global brand identity was introduced to represent an easily recognisable, colourful “flourish” which illustrates its mission of ‘Adding Colour to People’s Lives.’ and creating positive change in the world.
Dulux’s recent outdoor advertising campaign, together with Dulux taxis and buses have added colour to the streets of Singapore, showcasing the new logo and colourful flourish.
Celebrating his 50th anniversary in 2011, the Dulux dog is an iconic mascot of the Dulux Brand and has been a colourful friend for 50 years.
Guided by its mission of “Adding Colour to People’s Lives”, the Dulux brand is a catalyst to bring positive change into people’s lives. A simple wave of colour has the power to inspire, whether it is on a bedroom wall or in the hall of a local school, and everyone is invited to Let’s Colour with Dulux.
Superbrands: The most respected universal seal of enduring excellence.