In a world of global commerce and competition, excellence matters above all else.
Outstanding brands distinguish themselves through collaborative enterprise creative marketing, and superior products. These are exceptional brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand.
Katjes is a Superbrand.
A traditional brand, Katjes provides a strong product range from fruit gum and licorice to bonbons and fizzy products. With its flagship brands ”Katjes”, ”Ahoj-Brause” and ”SALLOS” the company is ranked 3rd in Germany, which has one of the largest candy markets in the world.
The success story of the ”Katjes Fassin GmbH + Co. KG” began with a small cat and a licorice recipe brought from Sicily by Xaver Fassin in 1910. With this recipe his son Klaus developed small, black licorice cats named ”Katjes” - which is the dutch word for “little kittie.”
It was the ambition of the company founder Klaus Fassin, to “do something different and better,” and Katjes soon began using only natural and high-quality ingredients, rejecting artificial colors and synthetical flavours.
In 1971 Katjes developed the first fruitgum containing yogurt: “Katjes Yogurth-Gums,” promoted with the catchy slogan “Katjes – jes – jes – jes,” achieving increasing popularity over the years.
Recently Katjes has placed it’s focus completely on vegetarian and gelantine-free products, “Katjes Kinder und Yogurth Gums” are produced entirely free from animal gelantine. With the slogan “I love Veggie” Katjes traces an unstoppable Veggie-Trend including approximately 42 million people in Germany alone.
In July 2013 Katjes started the first vegetarian Katjes- Café – the “Katjes Café Grün-Ohr” – in the trend neighbourhood of Berlin – “Mitte”.
Katjes wins with its Veggie Topseller in various industry Innovation Awards – for example, the “sweetie” in 2012 for the Green – ear rabbit and in 2014 the ” Maya the Bee ” fruit gums .Even the vegetarian gummy bears Katjes – the green – ear Bears – held its own in 2013 as the “Best Sellers” in the category of ‘confectionery. In addition, the family has a proud carrier of Germany in March 2014 TestLabel”customer favorite 2014″ in gold and thus voted “most popular brand in Germany” in the category Confectionery / pastry.
Katjes success is evidenced by the numbers: According to the ‘YouGoy Food-Studio 2014″Wer will’s schon vegan?”‘
Katjes is the most popular Veggie-Brand in Germany. With its successful strategy Veggie Katjes serves a growing market segment that it has communicative occupied with the “be Veggie ” campaign in 2011. Following on from the huge success of the media campaign in 2013, the Green-ear rabbit the star of TV commercials and has established itself as a campaign star on an absolute top sellers level.”
Superbrands: the international award for sustainable excellence.