In a world of global commerce and competition, excellence matters above all else.
Outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products. These are exceptional brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand.
Tucapel is a Superbrand.
Since it’s founding in 1940, Tucapel has been a familiar presence on the table of Chileans. In 2009 the brand became part of the Camil group, one of the largest food producers in Latin America.
Today Tucapel is among the top brands in the Chilean market according to the Brand Asset Valuator and the GFK Adimark Ranking 2013.
Rice is one of the most widely consumed and healthiest foods in the world. Tucapel honors this food by delivering the best taste, highest levels of nutrition and a broad variety to meets consumer’s needs.
Tucapel pays close attention to all details of the production process of this cereal, from the seedling on the farm, to the tables of Chilean households, offering the highest quality rice for consumers.
Recently Tucapel has introduce two new lines of rice illustrating the many possibilities rice has to offer for a healthy and 100% natural food without any additives.
During the last five years, under the slogan “Lo Rico de la Vida” (“The Richness of Life”), Tucapel has focused upon children and their declaration of love to their mothers. In the social networks Tucapel has built the community known as “Fanatics of Rice” which continues to grow at very fast pace.
Tucapel has always been a central ingredient for mothers of Chilean households when planning meals to care for their families.
The values held by Tucapel are commitment to people, with the attitude of service, trust and leadership embedded within the DnA of it’s employees, giving the brand an emotional connection with consumers.
Superbrands: The most respected universal seal of enduring excellence.