In a world of global commerce and competition, excellence matters above all else.
Outstanding brands distinguish themselves through collaborative enterprise creative marketing, and superior products. These are exceptional brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand.
Movistar is a Superbrand.
The telecommunications market is constantly changing to incorporate new actors and significant regulatory changes implemented Number Portability (Fixed-Mobile).
The high penetration of smartphones and broadband that exists in Chile and the importance of these in day to day with a hyper and more empowered consumer, companies have to adapt to what the consumer needs, increasing its product mix to meet these needs.
In 2014 Movistar won the Grand Effie in advertising efficiency and Gold Effie the case ” Global Mode” also was awarded a gold Effie “Like a Boss” and silver with case “Firefox “. And with the same case ” Global Mode” won the Grand Prix in 2014 ACHAP, plus other prizes.
Movistar 2014 increased by 8 points in his TOM pay TV and 5 points into consideration in broadband, indicating that Movistar is perceived as a company with a complete portfolio of telecommunications services.
Movistar focuses on promoting technological innovation for consumers, launching several products associated with it such as optical fiber, Interactive Television IPTV and a new generation of mobile communication ; 4G, 4G BAM, Satellite and Internet. In addition Broadband Satellite was launched to supply internet to those places where the practicalities of traditional service does not exist and Movistar takes the initiative.
In 2014 Telefónica managed to be the fifth best company to work in Great Place to Work and first in the telecommunications sector.
Being the first company to parents who work among corporations. In addition, Movistar promotes the growth of innovative ideas by Wayra, which is the accelerator Telefonica startups with presence in Europe and Latin America.
All these achievements are framed in its brand promise based on Movistar brings you the best of technology so you can do more. So connects you to a world of possibility, without compromise, you can choose at any time all that you care and make the most of your life.
Superbrands: The most respected universal seal of enduring excellence.