Branca de Neve (Portugal)

Branca de Neve is a Superbrand.

For the fifth consecutive year, Branca de Neve has been named a Superbrand.

Branca de Neve is a successful brand that has grown strong roots in the hearts and homes of the Portuguese people for more than 60 years.

Branca de Neve’s longevity comes from the balance the brand strikes between preserving its original values and the ability, year after year, to remain current and stay competitive.

Branca de Neve is not just flour: the brand today has more than 40 types of wheat flours created for cakes, bread, mousses, puddings, jellies, custard and toppings.

Branca de Neve is spread around the world. Internationalisation is one of the paths chosen by the brand as part of it’s strategy to solidify its position in the market and is currently available in several countries.

While advertising campaigns remain an integral part of its strategy, Branca de Neve strives to reach consumers directly, strengthening the brand’s reputation among all who use it faithfully.

The results are plain to see: the same love for Revista Lusitana remains strong, the same excitement for new recipes, the same curiosity to try new products all builds great loyalty to Branca de Neve.

In a fast changing world, it is reassuring to know that there are products that remain the same, and in which we can forever invest our confidence.

It is Branca de Neve’s dedication to consistent quality, innovation, and to satisfying its customers which remain the core values that drive the brand.

Superbrands: The most respected universal seal of enduring excellence.