Lidl (Portugal)

Lidl is a Superbrand.

Lidl is a chain of food distribution, present in more than 25 countries. In 2015 it celebrated 20 years in Portugal, with 241 outlets and 4 warehouses.

Since its entry into the Portuguese market, Lidl’s mission has been to provide its customers with the highest quality and freshness, at the best price, based on its brand values of quality, proximity and simplicity.

In 2015, in celebration of the 20th anniversary of the brand in Portugal, an advertising campaign was created with the motto: “For 20 years in Our Heart”.

The encounter between the traditional and the modern and the relationship between generations inspired this campaign. Marisa Liz (Love electro) and Luis Sequeira, finalist of “The Voice: Portugal”,
give voice to the original soundtrack. The campaign was filmed at iconic locations, all over the country, representing the path taken by Lidl.

This year was also marked by several surprises with the contest “20 Years, 20 Days, 20 Cars”, which rewarded consumers with 20 Mini Coopers.

In 2015, the brand has invested again in the context of loyalty programs, with projects like:

– “Super Goodness Gang” – an action that promotes healthy lifestyles for more than 37 thousand students.

– “The Movement: More for All” – a solidarity initiative that raised more than 1 million euros, benefiting about 16,000 people.

Lidl is at the heart of the Portuguese people for 20 years.This Superbrand continues to take a leading role in stimulating domestic production, helping to bring the quality of Portuguese products abroad.

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