First Alert (USA)
First Alert is one of America’s Greatest Brands. For more than 50 years, Americans have put their faith and trust in First Alert products to help protect what matters to them most: their loved ones, their homes, and their valuables.
First Alert has led the fire safety market with innovations that have transformed the way Americans live. First Alert’s many consumer safety firsts include the first batteryoperated smoke alarm, the first batteryoperated residential carbon monoxide alarm, and the first combination smoke and carbon monoxide alarm.
Thanks in part to the company’s pioneering efforts and tireless dedication to public safety and education, it is now estimated that more than 90 percent of U.S. homes have at least one smoke alarm.
Today First Alert is the leading name in a wide array of other home safety devices. First Alert’s Tundra™ Fire Extinguishing Spray has revolutionized the way Americans perceive fire extinguishing products, and features an award-winning “point-and-spray” design.
More recently First Alert expanded its offering of fire and waterproof safes, providing new ways for consumers to protect their valuables from the elements as well as from thieves. Exclusive Ready-Seal™ technology enables consumers to bolt down their safe while maintaining its fire and water resistance.
First Alert has also created a line of technologically advanced video security systems, including wired and wireless models with superior features that are accessible for the do-it-yourself consumer.
First Alert takes a multifaceted and integrated approach to its marketing, which consists of robust media relations; outreach, partnerships, and advocacy with national and local fire departments, governments, and safety organizations; and relationship-building with consumers.
Using Facebook and Twitter, First Alert has successfully built an online forum to engage in a two-way exchange with a growing base of tens of thousands of followers. Featuring fun and safety-focused content, and frequent sweepstakes, the First Alert Facebook campaign is one of the most popular in the home safety market.
With its pioneer ing innovation in home safety products, and dedication to promoting comprehensive safety educa tion programs within communities, First Alert offers homeowners the peace of mind they desire.
America’s Greatest Brands: The most respected universal seal of enduring excellence.