Alpina (Germany) V2 – German

Alpina is a Superbrand.

Alpina is one of the best-known brands in Germany, whose success is due to ongoing innovation, consumer-oriented product positioning, and the brand’s ability to communicate a sense of direction and security for consumers.

Alpina is considered the expert source for interior and exterior paints, lacquers and glazes, in both white and strong colors. This is the result of the high quality of its products, such Alpina’s unique opacity and color strength, together with the enduring popularity of the brand across generations.

A clear market leader in the classic construction market, Alpina is continually reenergizing the market with innovative products and unique target group oriented product concepts. Products that bear the name of Alpina are easy, fast and easy to use, even without the expertise required, and guarantee a perfect result.

In 2017, Alpina introduced the new gold standard with “Alpinaweiß Unsere Beste”. This new top product continues to impress with Alpina’s legendary opacity, but is even more productive and up to 100 percent splash-free due to an innovative spray-protection formula.

Alpina has also become Germany’s most popular brand for it’s color offerings. In recent years, Alpina’s color experts have complemented the success of Alpinaweiß —as Europe’s best-selling indoor paint— with innovative products in the area of colorful wall paints and varnishes.

Through ongoing market research and consumer studies, Alpina’s color experts continually target new products for consumer’s specific needs and develop new potential markets.

The weiße Katze has been an icon of advertising history since 1995, as both a symbol and sympathy bearer in one. The TV-Spot is now a classic, which took its successor in 2015. “Kleiner Aufwand. Große Wirkung.” is the conclusion of the new spot, skillfully staging the duality of aesthetics and performance, which distinguishes all Alpina products, and forms the brand promise from Alpina’s color experts.

Alpina remains the indispensable anchor in both the construction and do-it-yourself markets, and is by far the most well-known and most popular brand of paint in Germany.

Superbrands: the international award for sustainable excellence.