Montepio (Portugal)

Caixa Económica Montepio Geral (CEMG) is a Superbrand.

Founded in 1844, CEMG is represented by the pelican, a symbol of altruism, selflessness and mutual aid. It is one of the oldest Portuguese brands and boasts a long history of trust and tradition with its clients.

Created under unique principles – associated with mutualism, solidarity and social economy – this nearly two-century-old institution is a reality through a network of 324 bank branches, employing over 3,000 people.

Since 2015, CEMG has been preparing and promoting new ideas and experiences with a view to embracing business trends, digital evolution and its client profile.

As an outcome of this planning, 2017 stands out as the year of reinvention, the year in which the brand refreshed its image and communication based on the new signature “Only a Different Bank takes us Beyond”.

In order to accomplish this promise, CEMG developed several anchor innovation projects that reposition it as a client-oriented institution offering an experience of excellence based on clients’ financial goals: Families, Companies and Social Economy.

Highlight towards the renovation of the national branch network, now turned into cozy modern spaces that improve service quality and provide greater comfort to clients.

Following this trend, the brand redesigned the institutional website with the purpose of making information access simpler and easier and launched the Montepio24 app, enriching the customer’s experience by allowing them to manage their day-to-day financials from the comfort of their smartphone.

Lastly, CEMG presented a new real estate portal with a clear and fresh identity in order to support Bank’s business on this industry.

Looking ahead, Caixa Económica Montepio Geral strengthens brand values while reinforcing its image as an innovative institutional bank adapted to new realities.

Superbrands, the most respected universal seal of enduring excellence.